TIDAL Playlist Design, Taxonomy and Hierarchy Strategy

One of the largest and most comprehensive projects I oversaw in my role as Director of Programming at TIDAL was the overhaul of the app’s entire playlist ecosystem. Working alongside the heads of design and product, we developed an entirely new system of playlists destinations based on user listening behavior metrics, and franchised them with a new visual design systems designed to convey hierarchy and taxonomy. These changes, when paired with iterative home page programming strategy, led to significant increases in listen time, subscriptions, and growth in the overall userbase through growth of new genres.