Year on TikTok: Music Report
Led the conceptualization, the data logic for artist and song ranking, and the artist and PR outreach strategy for the music part of TikTok’s yearly Year on TikTok campaign, which each year is responsible for creating an overwhelmingly positive wave of coverage around TikTok and the impact it's had on the careers of artists, as well as the music industry overall. Each year we’ve done the report, music has been the biggest theme from coverage, with half of coverage highlighting the top trending and popular artists and songs both regionally and globally, driving the narrative that TikTok is the most influential and important music platform in the world.
